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Graphic Designer

Hindustan Pencils
Posted on
Hindustan Pencils logo

Experience
2 - 6 yrs
Job Location
India
Vacancy
1
Designation
Graphic Designer
Job Type
Not specified

Job Description

Job Overview:

We are looking for a highly creative and meticulous Graphic Designer with strong illustration skills to develop engaging and market-relevant designs for stationery products such as notebooks, sketchbooks, diaries, and all paper product items. The ideal candidate should have a keen sense of storytelling through visuals, an understanding of youth trends, and the ability to translate concepts into printable file in all required format.


Key Responsibilities:

  • Develop original illustrations and design concepts for stationery products (notebook covers, packaging, inside pages.)
  • Create trend-driven themes (e.g., street art, minimal, abstract, character-based, motivational, academic-focused)
  • Translate briefs into visually compelling and print-ready artworks.
  • Design character-based illustrations, typography-led covers, and graphic compositions.
  • Work closely with product, marketing, and sales teams to ensure designs align with target audience.
  • Adapt designs based on brand guidelines and product requirements.
  • Prepare final files with proper print specifications (CMYK, bleed & resolution.)
  • Stay updated with design trends, youth culture, and stationery market insights.
  • Ensure consistency in design quality across multiple SKUs and collections.

Required Skills & Qualifications:

  • Bachelors degree in Graphic Design, Illustration, or related field
  • Experience in commercial illustration or product design
  • Strong portfolio highlighting:
  • Illustration styles (vector / hand-drawn / digital)
  • Typography-based designs
  • Character design (preferred)
  • Ability in design tools:
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign (optional but preferred)
  • Use AI tools (Firefly, Midjourney, Leonardo, or any other AI) for faster creative output.
  • Strong understanding of:
  • Colour theory
  • Layout & composition
  • Typography
  • Knowledge of print production processes is necessary.

Preferred Skills:

  • Experience in stationery, FMCG, publishing, or consumer products
  • Ability to create youth-centric / Gen Z appealing designs.
  • Understanding of branding and packaging design
  • Basic knowledge of AI-based design tools is a plus.
  • Ability to work on multiple styles (minimal, bold, graffiti, cute, abstract and other.)
  • Follow brand guidelines and support design quality.
  • Design banners, brochures & posters.

What We Offer:

  • Creative freedom to explore styles and concepts.
  • Collaborative and fast-paced work environment
  • Growth opportunities within design and product innovation