Graphic Designer

Job Description Graphic Designer

Department: Branding Sales & Marketing

Location: Gurgaon

Experience: 46 Years

Industry Preference: Steel / TMT / Cement / Construction Materials / Manufacturing / FMCG

About the Role

We are looking for a creative and detail-oriented Graphic Designer to support brand and marketing communication initiatives. The role involves designing impactful visual creatives across print, digital, ATL & BTL campaigns while ensuring alignment with brand guidelines and business objectives.

Key Responsibilities

• Design brochures, catalogues, flyers, standees, banners, presentations, and dealer communication materials.
• Create engaging creatives for ATL & BTL marketing campaigns.
• Develop social media creatives, website banners, and digital marketing assets.
• Ensure consistency in brand identity and visual communication across all platforms.
• Coordinate with printers, agencies, fabricators, and production vendors for execution.
• Support exhibitions, trade branding activities, dealer meets, and marketing activations.
• Create high-quality corporate presentations and marketing communication materials.
• Maintain design archives and manage multiple ongoing assignments efficiently.

Required Skills & Tools

• Strong understanding of branding, typography, layouts, color theory, and visual storytelling.
• Expertise in Adobe Photoshop, Illustrator, InDesign, and CorelDRAW.
• Working knowledge of Canva, Figma, MS PowerPoint, and MS Office Suite.
• Knowledge of print production processes and digital media formats.
• Exposure to Adobe Premiere Pro / After Effects will be an added advantage.
• Strong communication, project management, and creative problem-solving skills.
• Ability to manage multiple assignments within tight timelines.

Qualification

• Bachelor’s Degree in Graphic Design, Visual Communication, Fine Arts, Multimedia, or related discipline.
• Certifications in UI/UX, Motion Graphics, or Digital Design will be an added advantage.
• Strong professional portfolio showcasing branding and marketing communication work.

Preferred Candidate Profile

• Prior experience in Infrastructure, Steel, TMT, Cement, Construction Materials, Manufacturing, or FMCG sectors preferred.
• Experience in handling in-house brand communication and coordinating with production vendors will be preferred.