Graphic Designer

Velammal NewGen Group of Institutions is seeking a visually driven, detail-oriented Mid-Level Graphic Designer to join our internal marketing team. You will play a key role in bringing our brand to life across various touchpointsfrom vibrant social media campaigns to professional campus brochures. This role is perfect for a creative individual who wants to shape the visual narrative of a leading educational group and impact how our community perceives our schools and colleges.

Role & Location Details

• Location: Mambakkam, South Chennai (On-site)
• Department: Communications & Brand Strategy
• Organization: Velammal NewGen Group of Institutions
• Reports To: Head – Digital Marketing and Outreach
• Experience: 2–4 years of professional Graphic Design experience

Key Responsibilities

1. Digital Asset Creation

• Design engaging, high-converting graphics for social media (Instagram, Facebook, LinkedIn), website banners, and email newsletters.
• Create basic motion graphics, reels, shorts, and video snippets to boost digital engagement.

2. Print & Environmental Design

• Assist in the layout and design of traditional marketing materials, including brochures, flyers, campus posters, and event invitations.
• Design large-scale environmental graphics, such as campus signage, event backdrops, and outdoor billboards.

3. Brand Stewardship

• Ensure all designs adhere to our established brand identity, maintaining strict consistency in typography, color palettes, and imagery across all institutions.
• Maintain and update the internal brand style guide as the institution evolves.

4. Campaign Support & Conceptualization

• Collaborate with the marketing team to brainstorm and execute visual concepts for admission seasons, academic milestones, and school festivals.
• Translate marketing objectives into compelling visual storytelling that resonates with parents and students alike.

5. Production & Workflow Management

• Basic editing, color correction, and retouching of campus photography to ensure a high-quality, editorial look.
• Organize and archive design assets, source files, and templates to ensure seamless team collaboration.
• Coordinate with external vendors and printers to ensure color accuracy, paper quality, and flawless final execution.

Technical Skills & Requirements

• Design Suite: Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign. Experience with Canva or Figma is a plus.
• Typography & Layout: A strong understanding of visual hierarchy, white space, and professional typesetting.
• Output Knowledge: Familiarity with preparing files for both digital use (RGB/web formats) and professional print (CMYK/bleeds).
• Portfolio: A portfolio showcasing a range of work, such as branding, social media layouts, or academic design projects.
• AI Tools: Familiarity with leveraging AI design tools (e.g., Midjourney, Adobe Firefly) for rapid prototyping and brainstorming is an asset.
• Education: A degree or diploma in Graphic Design, Applied Arts, Visual Communication, or a related field.

Soft Skills

• Creative Problem Solving: Ability to take a complex message and turn it into a simple, effective visual.
• Adaptability: Comfortable switching between different styles—from playful designs for playschools to professional aesthetics for colleges.
• Reliability: Strong organizational skills to manage multiple design requests and deliver high-quality work on schedule.
• Collaborative Spirit: Open to receiving feedback and working iteratively to achieve the best result for the brand.
• Localized Nuance: Understanding of regional cultural nuances (specifically Chennai/Tamil Nadu demographics) to create locally relevant designs.

Why Join Us?

• Impact: A platform to showcase your creativity to a massive audience of thousands of students, alumni, and parents.
• Growth: Opportunity to work in a fast-paced, dynamic environment within a renowned, legacy educational group.
• Mentorship: Direct mentorship and collaboration with experienced marketing professionals and brand strategists.
• Stability: A secure, long-term corporate role within a highly respected sector.