General Manager - Marketing - Healthcare Institutions (4-8 yrs)

Role Overview:

This is not a traditional brand marketing or CMO-track role. It is designed for a hands-on marketing operator who enjoys solving business problems through performance-driven marketing. You will own demand generation, digital marketing, and channel optimisation while acting as the bridge between business leaders and external agency partners. Working in a lean, founder-driven environment, you will drive patient acquisition initiatives, optimise marketing ROI, and build scalable marketing systems across regional markets. Initially, this is an individual contributor role with end-to-end ownership of marketing execution. As the organisation scales, the role offers the opportunity to build and lead a larger marketing function.

Responsibilities:

- Partner with business leaders to understand regional priorities and translate them into high-impact marketing initiatives.

- Own end-to-end campaign execution from strategy and planning to launch, optimization, and performance reporting.

- Drive customer acquisition through digital channels including search, social, and performance marketing.

- Convert business goals into clear creative and campaign briefs for agency partners.

- Build integrated marketing plans across digital and offline channels to strengthen brand presence and demand generation.

- Develop and manage content calendars that align with business priorities, campaigns, and seasonal opportunities.

- Manage relationships with creative, digital, and content agencies to ensure timely, high-quality execution.

- Track agency performance against defined KPIs, provide feedback, and drive continuous improvement.

- Evaluate, onboard, and collaborate with new marketing partners as the business scales.

- Own campaign analytics, marketing budget tracking, and ROI measurement.

- Continuously analyze performance, identify growth opportunities, and optimize campaigns to maximize business impact.

- Build a culture of experimentation by using insights and data to improve marketing effectiveness over time.

Ideal Candidate Profile:

- Proven track record of driving growth for regional businesses, particularly across Tamil Nadu, Kerala, or other South Indian markets.

- Experience in healthcare, wellness, fintech, retail, or regional consumer businesses with a strong understanding of trust-led customer journeys.

- 4-8 years of performance marketing experience with clear ownership of P&L and business outcomes.

- Demonstrated success in managing external agencies and vendor partnerships to deliver marketing results.

- Demonstrated learning agility with the ability to challenge conventional playbooks, experiment, and adapt quickly.

- Comfortable working in founder-led organisations with fast decision-making and regular performance reviews.

- Experience working in promoter-led businesses, regional brands, family-owned enterprises, or bootstrapped startups.

Job Requirements:

- 4-8 years of experience in performance marketing, digital marketing, growth marketing, or demand generation.

- Experience working in founder-led, regional, or high-growth organisations is highly preferred.

- Proven experience managing agencies and external marketing partners.

- Strong understanding of conversion funnels, attribution models, channel economics, and customer acquisition metrics.

- Hands-on experience with Google Analytics, Meta Ads, and digital performance tools.

- Strong analytical mindset with the ability to make data-backed business decisions.

- Excellent project management skills with the ability to manage multiple campaigns simultaneously.

- Experience balancing performance marketing with brand-building initiatives.

- Familiarity with AI and LLM tools to improve marketing productivity is an advantage.

- Working proficiency in Tamil is essential for collaborating with regional teams.

Why should you apply for this job?:

- Lead growth marketing for one of South India's most trusted healthcare organisations.

- Own end-to-end demand generation with significant autonomy and business ownership.

- Work directly with senior leadership to influence strategic growth initiatives.

- Build scalable marketing systems that deliver measurable business impact.

- Grow into a broader marketing leadership role as the organization expands.