Job Description
- Assumes responsibility for strategizing & monitoring all marketing & and branding activities for the company while maintaining brand focus internally & externally.
- Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.
- Directs the evaluation of thecompany's brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.
- Assumes overall responsibility for Brand Activation.
- Ensures co-ordination with sales department to implement & monitor all marketing initiatives including ATL & BTL activities
- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers
- Formulate and execute Digital Marketing strategy
Experience : 15- 20 years
Education : Full time MBA from a reputed institute
Industry Exposure : FMCG / Consumer Durable
Please go through the parameters carefully before applying for the assignment as these are mandatory requirements
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