General Manager - Marketing - Advertising Agency (10-15 yrs)

We're Hiring: General Manager Marketing (Mumbai)

Are you a strategic marketing leader with a passion for building brands, driving customer engagement, and creating impactful campaigns?

We are looking for a General Manager - Marketing to lead integrated marketing and communication initiatives for a leading organization.

Key Highlights:

- 12 - 15 years of experience in Marketing & Communications

- Background from product-led organizations is essential

- Candidates with prior advertising agency experience before transitioning into brand or corporate marketing will have a distinct advantage

- Expertise in 360 marketing, brand strategy, digital marketing, PR, media planning, and social media-first campaigns

- Experience in leading integrated campaigns across digital, print, OOH, radio, events, and experiential marketing

- Strong stakeholder management and agency management skills

- Location: Mumbai

If you have a proven track record in developing impactful marketing strategies, driving consumer engagement, and leading high-performing marketing teams, we'd love to connect.

Lead the strategy, development, and growth of proprietary IPs across live events, branded experiences, and activations.

Own the end-to-end lifecycle: market insight, concept creation, business modelling, GTM, partnerships, execution, measurement, and scale.

Key Responsibilities:

- Identify white spaces and craft differentiated IP concepts aligned to brand and revenue goals.

- Build business cases, P&Ls, pricing, and multi-year roadmaps; secure internal buy-in.

- Drive cross-functional delivery (creative, production, sales, marketing, legal) from brief to post-event.

- Source and negotiate partners, sponsors, talent, venues, and licensing.

- Oversee project governance: timelines, budgets, risk, compliance, and IP protection.

- Set measurement frameworks (attendance, NPS, earned media, revenue, margin) and optimize through insights.

- Mentor team; establish best practices, playbooks, and scalable operating models.

Specifications (Skills & Competencies):

- 10 - 12+ years (Senior Manager) in experiential, events, media, or brand partnerships; proven IP creation and scaling.

- Strong commercial acumen with P&L ownership; contract negotiation and stakeholder management.

- Expertise in audience development, sponsor sales, and integrated marketing.

- Fluency in production workflows, safety, and on-ground operations.

- Data-led mindset; proficiency with analytics and post-mortem optimization.

- Excellent storytelling, presentation, and leadership skills.

- Ownership mindset, creativity with commercial rigor, bias to action.

- Ability to thrive in fast-paced, ambiguous environments and meet deadlines.

- Willingness to travel and support evening/weekend event schedules as needed.