Founder's Office

About the Role:

We are building our next high-growth vertical in Wellness & Food (D2C) for global markets. In this, you will operate like a founder within the company owning strategy, execution, and scale-up of this new category. You will drive this vertical from structured launch to aggressive international expansion, backed by our in-house ecosystem (performance marketing, supply chain, tech, finance, operations).

This is not a managerial role.

This is a P&L + growth ownership role.

What You Will Own

1. Category Build & Strategy

• Define category positioning for international D2C markets
• Identify high-potential SKUs and product-market fit
• Build 12-24 month growth roadmap
• Benchmark against global competitors in wellness & food

2. Revenue & P&L Ownership

• Drive revenue from O scalable multi-crore run-rate
• Improve contribution margins
• Optimize CAC, LTV, repeat rates
• Own pricing. bundling, and expansion strategy

3. International Expansion

• Identify priority global markets
• Build go-to-market strategy for cross-border D2C
• Work with logistics & compliance for global shipping
• Localize offerings for market-specific demand

4. Data & Performance-Driven Growth

• Deep dive into analytics dashboards
• Use cohort analysis, funnel metrics, and retention data
• Build structured experimentation frameworks (A/B testing)
• Optimize conversion, upsell, subscription models

5. Cross-Functional Leadership

• You will work closely with:
• Growth & Performance Marketing
• Supply Chain & Vendor Teams
• Product & Tech
• Finance & Planning

You will be the central decision-maker for this vertical.

What We're Looking For:

• 2-7 years experience in D2C/startup/category building
• Strong analytical mindset (comfortable with Excel, dashboards, numbers)
• Experience in scaling new business lines or categories
• Understanding of CAC, LTV, ROAS, unit economics
• Entrepreneurial mindset with bias for action
• International market exposure is a strong plus
• Prior experience in Wellness /Food/FMCG/Consumer brands preferred

You Are a Fit If You:

• Think like a founder, execute like an operator
• Can turn ambiguity into structured growth plans
• Are obsessed with metrics and revenue
• Take ownership beyond job descriptions
• Want to build a vertical from scratch within a 150 Cr growth company

Why This Role is High Impact

• Direct visibility with founders
• P&L ownership
• Opportunity to scale revenue from 150 Cr to 200-220 Cr trajectory
• Build a global D2C category from zero to scale
• High learning velocity + high autonomy