Forever 21
Overview
Forever 21 is a fast-fashion retailer headquartered in Los Angeles, California. It is known for its trendy and inexpensive clothing, accessories, and beauty products aimed primarily at young women and teenagers. The company operates a large number of retail stores globally and also has a significant online presence. While it has faced financial challenges and bankruptcy in the past, it has restructured and continues to operate under new ownership.
About Us
Founded in 1984 as Fashion 21 in Los Angeles, Forever 21 rapidly expanded by leveraging the fast-fashion trend, providing diverse styles at accessible prices. This strategy propelled the company into a global brand with a significant worldwide presence. In 2019, Forever 21 filed for bankruptcy, leading to its acquisition by Authentic Brands Group, Simon Property Group, and Brookfield Property Partners. Currently, the company is concentrating on restructuring efforts and brand revitalization to regain its market position and appeal to its target demographic. Forever 21 aims to strengthen its online presence and optimize its physical store footprint to enhance customer experience and operational efficiency. This includes implementing data-driven strategies to better understand consumer preferences and tailor product offerings accordingly. The focus is on rebuilding brand loyalty and establishing a sustainable business model for long-term success in the competitive fast-fashion industry. Forever 21 is also exploring strategic partnerships and collaborations to introduce new product lines and broaden its customer base. By focusing on innovation and customer engagement, the company seeks to solidify its position as a leading retailer in the fashion market. The new ownership is committed to investing in technology and infrastructure to support these growth initiatives and ensure a seamless shopping experience across all channels.
Vision
Forever 21's vision is to be the go-to fashion destination for trendy, affordable, and accessible styles, empowering customers to express their individuality and confidence through fashion.
Mission
Forever 21's mission is to provide shoppers with an unprecedented selection of today's fashions, always changing and always in style.
Headquarters
New Delhi
Specialties & Industries
Open Positions
No open positions at the moment
Check back later for new opportunities