Flyrobe
Overview
Flyrobe was an Indian online fashion rental platform that allowed users to rent premium branded apparel and accessories for various occasions. They offered a wide selection of clothing, including ethnic wear, western wear, and party wear, catering to both men and women. The company aimed to provide affordable access to designer fashion, reducing the need for consumers to purchase expensive outfits for infrequent events.
About Us
Founded in 2015, Flyrobe aimed to revolutionize Indian fashion consumption by addressing the growing consumer demand for variety and affordability. The platform offered a curated rental collection of designer and branded apparel, presenting a sustainable and cost-effective alternative to traditional retail purchases. While Flyrobe eventually ceased operations, it played a pioneering role in establishing the fashion rental model within the Indian market. This innovative approach catered to consumers seeking access to high-end fashion without the commitment of ownership, promoting a more circular and environmentally conscious approach to clothing consumption. The company's initial success demonstrated the viability of the rental model, paving the way for other players in the burgeoning Indian fashion rental industry. Flyrobe's legacy lies in its contribution to shifting consumer perspectives and fostering a greater acceptance of shared consumption within the fashion sector, even though the company ultimately faced challenges in scaling and sustaining its business. Its impact on the industry remains significant, influencing the strategies and approaches of subsequent fashion rental platforms.
Headquarters
Mumbai
Specialties & Industries
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