Fab.com
Overview
Fab.com was an online retailer that focused on design goods. It offered a curated selection of furniture, art, lighting, home decor, and accessories. The company aimed to connect designers with consumers and provide a platform for discovering unique and stylish products.
About Us
Fab.com, initially launched as Fabulis in 2010 as a social networking site for gay men, transitioned to design-focused e-commerce in 2011. The company quickly expanded, attracting substantial venture capital investment. Despite its rapid growth, Fab.com encountered challenges in achieving profitability. This led to its acquisition by PCH International in 2015. Following the acquisition, the Fab.com website was discontinued, with the brand subsequently incorporated into other PCH International initiatives. The founders of Fab.com have since pursued other entrepreneurial endeavors. This trajectory highlights the volatile nature of the early 2010s e-commerce landscape, where rapid growth didn't always translate to sustainable success. Fab's focus on design-led products initially resonated with consumers, but ultimately the company struggled to scale its operations and manage costs effectively. The acquisition by PCH marked the end of Fab.com as an independent entity, signaling a shift in the company's direction and brand identity within the broader PCH International portfolio. The story of Fab.com serves as a case study in the challenges and opportunities inherent in the fast-paced world of online retail and venture capital-backed startups.
Headquarters
Pune
Specialties & Industries
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