Exhibition Sales Executive

Role & responsibilities

Key Responsibilities

• Identify and approach potential exhibitors and sponsors across education, EdTech, school infrastructure, stationery, toys, robotics, publishing, uniforms, transport, furniture, and related sectors.
• Sell exhibition booth space, sponsorship packages, branding opportunities, and speaking slots.
• Generate leads through cold calling, networking, LinkedIn, email campaigns, and referrals.
• Build and maintain strong relationships with existing and prospective clients.
• Conduct product presentations and virtual/physical meetings with decision-makers.
• Prepare proposals, quotations, and negotiate commercial terms.
• Achieve monthly and overall sales targets.
• Maintain accurate records of leads, follow-ups, and sales in the CRM or Excel.
• Coordinate with the marketing and operations teams to ensure smooth exhibitor onboarding.
• Attend industry events, exhibitions, and networking meetings to generate business opportunities.
• Provide excellent pre-event and post-event client support.

Preferred candidate profile

We are looking for a proactive, target-driven sales professional with 15 years of experience in B2B, exhibition, event, or sponsorship sales. The ideal candidate should have excellent communication, negotiation, and relationship-building skills, be confident in cold calling and lead generation, and be passionate about achieving sales targets. Experience in the exhibition, events, or education industry will be an added advantage.