Executive - RTM

hindustan coca cola beverages
Posted on
hindustan coca cola beverages logo

Experience
2 - 5 yrs
Salary (CTC)
₹5L - ₹5.6L
Job Location
Vijayawada, India
Vacancy
1
Designation
Sales Executive
Job Type
ONSITE

Job Description

Job Responsibilities:

1. Manage and lead national RTM (Route To Market) role


2. Building the RTM Strategies for various market models across state markets


3. Set the Sales Processes like Sales Planning, primary and secondary sales execution for sales excellence


4. Ensure sales and distribution model in line with company strategies


5. Execute and evaluate RTM performance distributor infrastructure


6. Setting up expectations and process for cross functional dependencies like with marketing for trade marketing activities, Plants for forecasting/permit planning/permit generation/dispatches etc.


7. Inventory management with days inventory at the distributor level


8. Beat planning with Route optimization


9. Building training capability and imparting training to the DSMs (distributor salesmen)


10. Implement and adapt reality of "Optimized RTM strategy" including of Execution Management Surveys, Report, Routines, RTM Models, RTM Toolkits, RTM Dashboard, Distribution Development and Management Dashboard, by working closely with Regional Market Execution Executive, and RTM Co-ordinator to assure that "RTM Execution guidelines" fulfilment, alignment and execution has been implement as designed and improvement done.


11. Generate and define RTM metrics dashboard and monitor distributors dashboard performance


Job Requirements:


Qualifications: Graduate/ MBA (marketing) from a reputed institute

Experience: 2 - 5 years of relevant experience in Sales/Distribution department of any reputed FMCG company


Travel: 70%


Functional Skills:

1. Research and development experience

2. Sales and Marketing Experience

3. Sales experience in FMCG would be preferable

4. English proficiency

5. Communication skill

6. Presentation skill

7. Negotiation skill

8. Maintain good cordial relationships with the related parties

9. Should be a team player

10. Proficient in MS Office applications

11. Efficient data analysis skills


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