Executive - Direct Sales

Role & responsibilities

Sales

•        Ensures achievement of sales as per AOP & monthly / quarterly plans.
•        Closes sales bookings with customers, converting site visits into confirmed transactions.
•        Proposes schemes to reduce slow-moving inventory and facilitate fast movement of inventory.
•        Drives new sales through loyalty, referral, and corporate sales channels.

Operational

1. Lead Generation & Servicing

•        Generates new leads through direct channels: loyalty, referral, and corporate sales.
•        Ensures timely lead servicing of all leads assigned on Salesforce; prioritises based on readiness and conversion potential.
•        Ensures assigned leads are converted into quality customer visits at site through structured follow-up.
•        Analyses competitor activities and devises strategies to counter them.

2. Customer Centricity

•        Responds to customer queries received via email or phone within agreed timelines.
•        Handles complex and difficult customer queries with empathy and accuracy.
•        Ensures all documents related to every customer are properly maintained.
•        Guides customers through the site visit experience matching units to their needs, handling objections, and proposing concrete next steps.

Process

1. Process Adherence

•        Complies with company-defined guidelines and processes.
•        Adheres to project timelines.
•        Maintains accurate and up-to-date records in Salesforce at every stage of the lead and booking lifecycle.

2. Process Improvement

•        Identifies processes and procedures in own work area that need improvement.
•        Recommends process improvement ideas to streamline efficiency, costs, and productivity.
•        Undertakes process improvement activities in own work area.

People Management & Development

3. Learning & Development

•        Identifies self-development needs.
•        Takes concrete steps to pursue self-development through training, education, and projects.

Functional / Technical Competencies

•        Knowledge of real estate industry and micro-market dynamics.
•        Product understanding : ability to articulate unit features, floor premiums, and project USPs confidently.
•        Customer understanding : ability to qualify leads, uncover needs, and guide buyers toward a decision.
•        Business acumen and commercial orientation.
•        Sales promotions and inventory management.
•        Working experience in loyalty, referral, and corporate sales channels in real estate.
•        Proficiency in Salesforce or equivalent CRM tools for lead tracking and pipeline management.