Email & Automations Campaign Specialist- UNSW, Bengaluru, India

• Own and deliver local email and digital communication campaigns that deliver on awareness, consideration, conversion and enrolment outcomes that contribute to future student recruitment and enrolment growth objectives.

• Contribute to the establishment of scalable marketing automation practices suitable for a growing international campus.

• Create, edit, and manage lead and applicant nurtures, email and digital engagement touchpoints. Orchestrating seamless journeys thar drive future students to action.

• Collaborate with marketing, web, and digital teams to optimise marketing communications for improved user experience and funnel conversion.

• Ensure all email content is accurate, audience-focused, culturally appropriate, and aligned with UNSW brand guidelines.

• Monitor and report on email and digital communication performance against agreed metrics, identifying trends, risks, and optimisation opportunities.

• Use data and insights to continuously improve content effectiveness and contribution to recruitment outcomes.

• Support evidence-based decision-making through clear and timely reporting.

• Work closely with recruitment, faculty, and marketing stakeholders to align messaging, priorities, and delivery timelines.

• Support Marketing Leads and campus stakeholders in delivering integrated go-to-market activities.

• Contribute positively to a collaborative, customer-focused campus marketing team.

• Operate within UNSW Sydneys global brand governance model, ensuring all activity is aligned with defined Playbooks, with appropriate approvals and compliance to defined frameworks and processes.
• Actively demonstrate alignment with the UNSW Code of Conduct and Values.

• Ensure activities comply with relevant privacy, accessibility, and regulatory requirements applicable in India and UNSW.

• Comply with all health, safety, and wellbeing policies and take reasonable care to ensure actions do not impact the psychosocial or physical health and safety of self or others.

• Relevant tertiary qualification with experience in email marketing, SEO, or digital marketing, or equivalent competence gained through education, training, or experience.
• Demonstrated experience leading integrated marketing programs with accountability for engagement and reputational outcomes.
• Strong capability in campaign development, strategy, and agency management.

• Strong organisational skills with the ability to manage multiple priorities and deadlines.

• Effective written and verbal communication skills, with the ability to collaborate across diverse stakeholder groups.

• Experience in higher education, public sector, or similarly regulated environments.

• Experience working in or with international or emerging markets, particularly India.

• Familiarity with enterprise digital marketing platforms

• Experience working within large, matrixed organisations.

• UNSW Bengaluru Leadership

• Marketing and recruitment teams (Bengaluru)

• Faculty and academic stakeholders

• Digital, web, and analytics partners (Sydney and global)

• External digital and paid media partners

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