Job Description
Job Summary
We are seeking a Digital Strategist with 10–12 Years of experience. This role requires a strong balance of 60–70% Business & Reporting Acumen and 30–40% Adobe Launch & AEP Understanding. Essential skills include digital strategy, report-heavy analytics, and hands-on experience with Adobe tools.
About the Role
Role Name: Digital Strategist
Years of Experience: 10–12 Years
Role Balance: 60–70% Business & Reporting Acumen → 30–40% Adobe Launch & AEP Understanding
Key Responsibilities
- Digital strategy — end-to-end ecosystem ownership
- Report-heavy analytics — independently owns reporting workflows
- Hands-on with Segments, Calculated Metrics, Classifications, Data Sources, Report Builder & Data Feeds in Adobe Analytics
- Adobe Target / Optimizely — hands-on, mandatory
- Statistics, A/B testing & experimentation methodology
- Pre-analysis — lift calculator, test sizing, hypothesis design
- Business acumen with client-facing stakeholder management
- Working understanding of AEP — audiences, data flows, activation, RT-CDP
- Intermediate knowledge of Adobe Launch (30–40% depth expected, not expert level)
Qualifications
Good to Have
- Customer Journey Analytics (CJA)
- Foundational Data Science knowledge
- Adobe Journey Optimizer (AJO)
Required Skills
Digital strategy, report-heavy analytics, hands-on experience with Adobe tools.
Preferred Skills
Customer Journey Analytics, foundational data science knowledge, Adobe Journey Optimizer.
Pay Range and Compensation Package
Not specified.
Equal Opportunity Statement
We are committed to diversity and inclusivity in our hiring practices.
About the Company
Keywords
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