Experience
1 - 3 yrs
Job Location
Chennai, India
Vacancy
1
Designation
PR Executive
Job Type
Not specified
Job Description
- Create digital PR and outreach campaigns to improve our online presence.
- Analyze data to craft newsworthy, compelling stories for campaigns.
- Build rich media lists, identifying relevant websites, news outlets and journalists.
- Establish and maintain relationships with journalists and other media contacts.
- Write engaging, on-brand press releases that attract media attention.
- Support the Digital PR team in the curation of website copy for campaigns.
- Identify industry trends for reactive PR opportunities.
- Contribute to brainstorming sessions for campaign ideas.
- Use tools like MuckRack, Ahrefs, Google Search Console, and Google Analytics to measure success. THE MUST-HAVES
- A university-level degree in Marketing, Journalism, Literature, Creative Writing or a related field.
- Excellent English proficiency (both speaking and writing).
- A natural curiosity for spotting newsworthy trends.
- Strong communication and organisation skills.
- Ability to work with cross-functional teams.
- Experience writing professional emails.
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