Digital Marketing Specialist Senior

Overview Gallaghers Center of Excellence is seeking a results-driven and experienced Senior Campaign Specialist for the GCoE Business Enablement vertical. In this role, you will take ownership of planning, executing, and analyzing data-driven marketing campaigns that align with business objectives and stakeholder needs. You will play a key role in building the market, not just managing it, by creating ICP-aligned buyers, tracking buying signals, and connecting data to pipeline outcomes. You will oversee projects from concept to delivery, ensuring seamless execution while mentoring junior team members. Your expertise in tools like Outreach, Salesforce, ZoomInfo, BriteVerify, and Demand Tools will be critical in driving campaign effectiveness, maintaining data health, and optimizing database management. As a Senior Campaign Specialist, you will focus on owning data end-to-end, auditing, validating, and maintaining CRM data to prevent decay. You will leverage buying signals to create actionable triggers for sales map accounts for full buying group visibility, and demonstrate the impact of campaigns on sales outcomes through advanced reporting and analytics. This role requires a strategic thinker with strong project management skills.

• Build the market by identifying and targeting ICP-aligned buyers using Outreach, Salesforce (SFDC), ZoomInfo, and Sales Navigator.
• Develop tailored campaigns that align with Gallagher s insurance solutions, risk management strategies, and organizational wellbeing offerings.
• Own Data Health End-to-End: regularly audit CRM data for accuracy and completeness; validate contact and company information using third-party tools; maintain records through automated workflows in Outreach; proactively prevent data decay by setting up alerts for inactive accounts or contacts.
• Track buying signals such as job changes, funding announcements, mergers, acquisitions, or new product launches using Outreach, Sales Navigator, and ZoomInfo; convert these signals into actionable triggers for sales by automating workflows in Outreach to notify sales teams and create personalized outreach sequences.
• Map accounts, not just leads, identifying all stakeholders in the buying process, including decision-makers, influencers, and gatekeepers, using Outreach and SFDC; ABM strategies will be employed to target the entire buying group.
• Connect data to the pipeline by using Outreach reporting and analytics features to measure the impact of data on pipeline progression; track metrics such as lead conversion rates, deal velocity, and revenue growth.
• Analyze Campaign Data: collect and analyze campaign data using SFDC, GWIN, ZoomInfo, and Outreach to provide actionable insights that support marketing strategies and decision making processes; create detailed reports on campaign performance using data from Sales Navigator, SFDC, and Outreach, ensuring accuracy and relevance in pre-sales projections and post-sales outcomes.
• Develop Reports Dashboard: dashboards will be built and maintained using SFDC, Outreach, and other visualization tools to monitor campaign metrics, KPIs, and sales performance effectively.
• Data enhancement and management: oversee data enrichment requests and ensure the quality and accuracy of marketing databases using ZoomInfo, BriteVerify, SFDC, and Outreach; this includes lead and contact uploads, proper categorization, and maintaining up-to-date records.
• Provide Strategic Insights: remove duplicate entries, manage unsubscribe requests, and update owner details and engagement categories using SFDC, GWIN, and Outreach; this ensures clean, compliant, and well-maintained databases to support marketing and sales efforts.
• Optimize Database Management: deliver strategic insights based on data analysis from tools like SFDC, ZoomInfo, Sales Navigator, and Outreach to support campaign planning and ensure alignment with organizational goals; take ownership of workload by effectively managing time, prioritizing tasks to meet deadlines, and implementing feedback to continuously improve processes and enhance data.
• Monitor Trends: stay informed about industry trends and best practices in data management, reporting, and sales tools, continuously improving processes and outputs to align with evolving market needs.

Minimum Required Degree: Bachelor s degree in Marketing, Business, or a related field. Preferred Degree: Master s degree in Marketing, Business Administration, or a related field. Certificate(s)/Special Training: Salesforce Marketing Cloud Email Specialist: Validates expertise in email marketing best practices within Marketing Cloud. Outreach Sales Engagement Certification: Validates expertise in using Outreach for sales engagement, including personalized sequences, workflow automation, buying signal tracking, and pipeline optimization. Salesforce Marketing Cloud Consultant: Demonstrates ability to implement and optimize Marketing Cloud email applications. Salesforce Marketing Cloud Administrator: Confirms skills in configuring and managing Marketing Cloud environments. Salesforce Marketing Cloud Developer: Focuses on developing solutions using Marketing Clouds scripting languages and APIs. Microsoft Power BI Certification: Validates skills in data visualization and business intelligence, enhancing the ability to analyze and present marketing data effectively.

Experience (Career Level Guide): 7+ years of experience in marketing or a related field, with a strong focus on data analysis and campaign optimization. Proven experience with CRM systems (Salesforce), web analytics, Sales Navigator, Outreach, Power BI, Microsoft Office, Smartsheet, and Monday.com. Strong proficiency in Microsoft Excel and advanced expertise in CRM platforms for data management and campaign execution. Advanced knowledge of marketing technologies, data analysis techniques, and CRM systems to drive campaign performance. Demonstrated experience in developing and optimizing complex marketing strategies to achieve business objectives and align with organizational goals.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.