Digital Marketing Specialist

Roles and Responsibilities

• Develop and execute digital marketing strategies across various channels, including Google Ads, Meta Ads, social media marketing, and online marketing.
  
• Conduct keyword research to optimize website content for search engine optimization (SEO) purposes.
  
• Monitor and analyze campaign performance using tools like Google Analytics to identify areas of improvement.
  
• Collaborate with cross-functional teams to create targeted advertising campaigns that drive conversions.
  
• Stay up-to-date with industry trends and best practices in digital marketing to continuously improve skills.
  

Desired Candidate Profile

• 1-3 years of experience in digital marketing or a related field.
  
• Strong understanding of SEO principles, including keyword research and on-page optimization.
  
• Proficiency in managing multiple ad platforms such as Google Ads, Meta Ads, etc.