Digital Marketing Specialist For Social Media, Meta/Google Ads and SEO

This role requires someone who understands healthcare marketing, patient engagement, and performance marketing.

Key Responsibilities

Social Media Management

• Create and manage content across platforms such as Instagram, Facebook, YouTube, and LinkedIn
  
• Plan and execute monthly social media content calendars
  
• Design and publish engaging posts, reels, and educational healthcare content
  
• Respond to messages, comments, and patient inquiries
  
• Grow followers and engagement organically
  
• Collaborate with doctors to create awareness content about pain treatments
  

Google Ads & Paid Marketing

• Plan, create, and manage campaigns on Google Ads
  
• Manage Search Ads, Display Ads, and Local Ads campaigns
  
• Optimize campaigns for patient lead generation and appointment bookings
  
• Perform keyword research for pain-related treatments
  
• Monitor CPC, conversions, and ROI
  
• Perform A/B testing for ads and landing pages
  

SEO (Search Engine Optimization)

• Optimize website for better ranking on Google Search
  
• Conduct keyword research related to pain management treatments
  
• Implement on-page SEO (meta tags, content optimization, internal linking)
  
• Implement local SEO strategies using Google Business Profile
  
• Monitor website performance using Google Analytics and Google Search Console
  
• Improve organic traffic and search rankings
  

Content Marketing

• Write blogs and patient education articles related to pain management
  
• Develop informative and engaging healthcare content
  
• Create scripts for educational videos and reels
  
• Coordinate with designers for creatives and marketing materials
  

Analytics & Reporting

• Track and analyze marketing performance
  
• Provide monthly reports on leads, conversions, and traffic
  
• Optimize campaigns based on performance data
  

Required Skills

• Strong knowledge of social media marketing
  
• Experience with Google Ads campaign management
  
• Solid understanding of SEO and local SEO
  
• Basic knowledge of healthcare marketing regulations
  
• Experience with marketing tools and analytics
  
• Good content writing skills
  

Preferred Qualifications

• Bachelors degree in Marketing, Digital Marketing, Communications, or related field
  
• 2–5 years experience in digital marketing
  
• Experience in healthcare or clinic marketing preferred
  
• Knowledge of graphic editing tools is mandatory.
  

Key Performance Indicators (KPIs)

• Increase patient inquiries and appointments
  
• Growth in social media engagement and followers
  
• Improved Google search rankings
  
• Higher website traffic and conversions
  
• Successful ROI from paid ad campaigns