Digital Marketing Manager Lead

Leadership Role Overseeing Sales & Digital Marketing | US Healthcare RCM

Walkin - 04 August to 07 August - Timing : 5:30PM to 7:30PM.

SEO, Content Strategy & Website Revamp | Medical Billing Services

Job Title

Digital Marketing Manager US Healthcare RCM

Department

Marketing

Location

Chennai, Tamil Nadu (Work from Office)

Experience

5+ years

Industry

Medical Billing / Revenue Cycle Management (RCM) US Healthcare

Notice Period

Immediate to 15 days

Employment Type

Full-Time, Permanent

About the Role

We are looking for an experienced Digital Marketing Manager with a strong background in US Healthcare RCM and medical billing services, combined with hands-on SEO and content writing expertise. The ideal candidate will lead our digital marketing efforts and drive a complete revamp of our company website, strengthening our online presence and lead generation in the US healthcare market.

Key Responsibilities

• Plan, execute, and lead the end-to-end revamp of the company website, from structure and content to on-page SEO.
• Develop and implement SEO strategies (on-page, off-page, and technical) to improve organic visibility and search rankings.
• Create, edit, and oversee high-quality content website copy, blogs, case studies, and service pages — tailored to US healthcare and RCM audiences.
• Own the digital marketing strategy across SEO, content marketing, email campaigns, and social media to generate qualified leads.
• Conduct keyword research, competitor analysis, and audience research specific to the US medical billing / RCM industry.
• Track and report on website performance, organic traffic, and campaign metrics using tools like Google Analytics and Search Console.
• Collaborate with business development and operations teams to align marketing content with sales messaging and client needs.
• Manage relationships with external vendors/agencies (web developers, designers, freelance writers) as needed.
• Stay current with SEO trends, Google algorithm updates, and healthcare marketing compliance considerations.

Required Skills & Experience

• 5+ years of experience in Digital Marketing, with proven work in the US Healthcare RCM or Medical Billing domain (mandatory).
• Strong hands-on SEO experience — on-page, off-page, technical SEO, and keyword strategy.
• Solid content writing / content strategy background, with the ability to write or closely guide website and marketing copy.
• Prior experience managing or revamping a company website (content, structure, and SEO architecture).
• Familiarity with tools such as Google Analytics, Search Console, SEMrush/Ahrefs, and CMS platforms (WordPress or similar).
• Understanding of the US healthcare billing landscape and terminology, to create credible, industry-relevant content.
• Excellent written and verbal English communication skills.
• Bachelor's degree in Marketing, Communications, or a related field preferred.

Share your CV - hr@cmpmsglobal.com / Senior HR - Mona - 8939742316