DIGITAL MARKETING MANAGER

A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company s products or services.

Key Responsibilities:

• Strategy Development and Execution

  • Develop Digital Marketing Strategies: Create comprehensive marketing plans to achieve business objectives

  • Campaign Management: Plan, execute, and oversee various marketing campaigns across multiple digital channels such as Google Ads, SEO, PPC, social media, email, and content marketing.

  • Budget Management: Allocate and manage the marketing budget effectively to maximise ROI.

• Content Creation and Optimization

  • Content Strategy: Develop content strategies that align with marketing goals and target audience needs.

  • Content Creation: Oversee the creation of engaging and relevant content for websites, blogs, social media, and email campaigns.

  • SEO Optimisation: Ensure all content is optimised for search engines to increase organic traffic.

• Social Media Management

  • Platform Management: Manage the companys presence on social media platforms, including content planning and posting.

  • Community Engagement: Engage with followers, respond to comments and messages, and monitor online reviews and feedback.

  • Social Media Advertising: Create and manage social media ad campaigns to increase brand awareness and drive conversions.

• Analytics and Reporting

  • Performance Tracking: Monitor and analyse the performance of marketing campaigns using tools like Google Analytics, social media insights, and other analytics software.

  • Reporting: Prepare regular reports on campaign performance, website traffic, and other key metrics to share with stakeholders.

  • Data-Driven Decisions: Use data insights to make informed decisions and optimize marketing strategies.

• Customer Relationship Management (CRM)

  • Database Management: Manage and utilize the company s CRM system to track customer interactions and data.

  • Lead Generation and Nurturing: Develop strategies for lead generation and nurturing to convert prospects into customers.

• Innovation and Trend Monitoring

  • Stay Updated: Keep abreast of the latest trends and best practices in digital marketing.

  • Experimentation: Test new marketing techniques and strategies to improve campaign effectiveness.

• Compliance and Ethics

  • Regulatory Compliance: Ensure all marketing activities comply with relevant laws and regulations.

  • Ethical Practices: Promote ethical marketing practices and maintain the company s reputation

Preferred candidate profile

• Must possess strong communication, presentation, and negotiation skills
• Must be familiar with analysing statistics and formulating sales data
• Must be a highly organized, detail-oriented self-starter who is willing to work independently as well as in a team environment
• Knowledge of advertising sales or sales promotions
• Knowledge of online marketing
• Minimum 3 years of experience in digital marketing environment.
• Strong understanding of Google Ads, Google Analytics, SEO, PPC, email marketing, and social media
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Bachelor s degree or Master s degree in marketing, communications, or a related field