Collaborate with the client servicing and digital marketing team/clients to understand requirements, deliverables, and scope of work
Assist in developing effective media interventions based on robust communication planning
Act as a point of contact for clients, possessing a strong understanding of cross-channel media strategy
Lead strategic discussions on media alongside communication planning
Design and implement digital media strategies tailored to campaign needs
Coordinate with internal teams to execute the strategy
Allocate and manage the budget, monitor campaign costs, and ensure ROI
Conduct media buying, billing, and follow-ups
Generate reports on purchases, expenses, invoices, and track media buying and utilization
Monitor media expenditures to ensure compliance with agency and client budgets
Conduct analysis and produce campaign reports, including KPI analysis, cost evaluation, ROI assessment, and productivity reports
Present campaign performance, growth, ROI, and future strategy to clients
Execute campaigns on social media, native advertising, and search engine platforms
Manage campaign finances, monitor expenses, and handle invoices

Digital Marketing Manager

Job Description