Digital Marketing Manager

Roles and Responsibilities :

• Develop and execute growth marketing strategies to drive user acquisition, retention, and revenue growth for the company's e-commerce platform.
• Collaborate with cross-functional teams to identify opportunities for improvement in customer engagement, conversion rates, and overall business performance.
• Analyze data to optimize campaigns across multiple channels (social media, email, search engine marketing) to achieve desired outcomes.
• Stay up-to-date with industry trends and best practices in digital marketing to continuously improve campaign effectiveness.

Job Requirements :

• 7-15 years of experience in digital marketing or a related field.
• Proven track record of success in driving growth through innovative marketing initiatives.
• Strong understanding of performance marketing principles and ability to analyze complex data sets.