Digital Marketing Manager

We are looking for a creative and results-driven Digital Marketing Manager to develop, execute, and optimize digital marketing strategies that enhance brand visibility, generate leads, and drive business growth. The ideal candidate should have hands-on experience across multiple digital marketing channels and possess strong analytical and communication skills.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across multiple platforms.
• Handle and grow the company's social media presence through engaging content and campaigns.
• Develop and implement effective SEO strategies to improve organic search rankings and website traffic.
• Manage performance marketing campaigns, including campaign planning, optimization, and ROI tracking.
• Analyze campaign performance and prepare reports using Advanced Excel and Google Sheets.
• Research market trends, customer behavior, and competitor activities to identify new growth opportunities.
• Generate innovative marketing ideas, conceptualize campaigns, and ensure successful implementation.
• Collaborate with internal teams and external vendors to execute marketing initiatives.
• Monitor digital marketing KPIs and recommend improvements to maximize campaign effectiveness.
• Ensure brand consistency across all digital platforms.

Required Skills

• Strong knowledge of Social Media Marketing
• Hands-on experience in Search Engine Optimization (SEO)
• Expertise in Performance Marketing (Google Ads, Meta Ads, etc.)
• Proficiency in Advanced Excel
• Strong working knowledge of Google Sheets
• Excellent English communication (written and verbal)
• Strong presentation and interpersonal skills
• Creative thinking with the ability to conceptualize and execute innovative marketing campaigns
• Analytical mindset with data-driven decision-making abilities

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Relevant digital marketing certifications will be an added advantage.

Preferred Candidate Profile

• Minimum 3 years of experience in digital marketing.
• Proven track record of successfully managing digital campaigns across multiple channels.
• Ability to work independently and manage multiple projects simultaneously.
• Strong organizational and problem-solving skills.
• Up-to-date with the latest digital marketing trends, tools, and best practices.

Why Join Us?

• Opportunity to work on diverse digital marketing campaigns.
• Creative and collaborative work environment.
• Growth opportunities with hands-on ownership of marketing initiatives.
• Competitive salary and performance-driven work culture.