Digital Marketing Manager

Lead Generation & Funnel Performance

• Coordinate landing pages, forms, and lead capture setup across both APPSeCONNECT and appse.ai.
• Work with Sales to ensure lead routing and handoff happens without delay or drop-off.
• Own lead-generation tracking end-to-end MQLs, form fills, and pipeline contribution by campaign.
• Report on lead-gen performance by channel and campaign, and flag underperformance early.

Marketing Operations & Process

• Own and maintain the shared marketing calendar across both APPSeCONNECT and appse.ai.
• Set up and run workflow/task tracking so campaigns move through review and approval without delays.
• Track marketing budgets and spend against plan, flagging variances before they become problems.
• Coordinate with external vendors and agencies briefs, timelines, deliverables, invoicing.
• Administer marketing tools (CRM, automation platform, project trackers) and keep them clean and current.

Product-Line Coordination

• Sequence campaign launches across APPSeCONNECT and appse.ai to avoid channel clashes and audience fatigue.
• Ensure every asset follows the correct brand guidelines APPSeCONNECT and appse.ai have distinct visual systems and voices.
• Act as the single point of coordination between content, design, and paid media across both product lines.

Digital Channel Execution

• Manage the operational side of paid campaigns, email sends, and social scheduling across both product lines.
• Coordinate SEO and blog publishing calendars with the content team.
• Liaise with freelancers and agency partners on execution timelines and quality checks.

Reporting & Analytics

• Build and maintain marketing performance dashboards spanning both product lines.
• Track KPIs and campaign ROI and report out to leadership on a regular cadence.
• Flag underperforming channels or campaigns early, with data to back it up.

Requirements Must-Have Skills

• Hands-on experience with a marketing automation or CRM tool (HubSpot, Zoho, or similar).
• Comfortable building reports and tracking data in Excel/Google Sheets.
• Experience coordinating multi-channel campaigns end-to-end not just executing one channel.
• Clear, precise written communication briefs and updates that dont need a follow-up to clarify.
• 5 years in digital marketing, marketing operations, or campaign coordination.
• Working knowledge of lead-generation funnel mechanics MQLs, form conversion, lead scoring, and routing.
• Strong project management and organizational skills you keep multiple moving parts on track.

Nice to Have

• Familiarity with Google Ads, LinkedIn Ads, or GA4 reporting.
• Experience coordinating marketing across more than one product line or brand.
• Basic comfort in Canva or Figma for reviewing (not designing) creative assets.
• Experience owning or reporting on lead-gen KPIs in a B2B SaaS environment.

Benefits

• Direct exposure to two product-line marketing motions running at once rare breadth this early in a career.
• Full ownership of marketing operations youll build the system, not inherit a broken one.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.