Digital Marketing Manager

Job Summary:

We are seeking an experienced and strategic Digital Marketing Manager to lead our online marketing efforts and drive brand awareness, customer engagement, and revenue growth through innovative digital campaigns. The ideal candidate is both creative and analytical, with a deep understanding of digital channels and a passion for performance-driven marketing.

Key Responsibilities:

• Develop, implement, and manage comprehensive digital marketing strategies across multiple channels (SEO, SEM, email, social media, content marketing, PPC, display ads, etc.)
• Monitor and optimize campaigns for KPIs such as traffic, conversion rates, engagement, and ROI.
• Collaborate cross-functionally with product, sales, and creative teams.
• Analyze performance metrics using tools like Google Analytics, Google Ads, Facebook Ads Manager, and CRM systems.
• Oversee website performance and SEO initiatives, ensuring content is optimized and aligned with business goals.
• Manage the digital marketing budget and allocate resources effectively.
• Stay current with emerging digital marketing trends, tools, and technologies.
• Coordinate with external agencies and vendors when necessary.