Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Pithampur (Indore)
Department: Marketing
Employment Type: Full-Time
Experience: 5-8 Years

About Alankaram

Alankaram is a home-grown luxury furniture brand renowned for its exceptional teakwood craftsmanship, timeless designs, and uncompromising quality. Every piece reflects precision, authenticity, and artistic excellence. As we continue to expand our digital presence across India and international markets, we are looking for a passionate Digital Marketing Manager to drive our organic growth strategy and strengthen our online visibility.

Role Summary

We are looking for a results-oriented Digital Marketing Manager with strong expertise in SEO and organic marketing to lead Alankaram's digital growth initiatives. The ideal candidate will be responsible for developing and executing end-to-end SEO strategies, improving website performance, increasing organic traffic, and driving higher search engine rankings across domestic and international markets.

This role requires a combination of strategic thinking, technical expertise, analytical skills, and hands-on execution while collaborating closely with content, design, and web development teams.

Key Responsibilities

• Develop and execute comprehensive SEO strategies (Technical, On-Page & Off-Page).
• Conduct regular website audits to identify and resolve technical SEO issues.
• Optimize website architecture, page speed, indexing, crawlability, and Core Web Vitals.
• Perform extensive keyword research to identify high-value opportunities.
• Build and execute content strategies aligned with SEO objectives.
• Plan and implement effective backlink acquisition and link-building campaigns.
• Monitor website rankings, organic traffic, conversions, and overall SEO performance.
• Prepare weekly and monthly SEO performance reports with actionable insights.
• Work closely with content writers, designers, developers, and external agencies to ensure SEO best practices are implemented.
• Stay updated with the latest Google algorithm updates, SEO trends, and digital marketing practices.
• Identify opportunities to improve user experience and increase organic lead generation.
• Support website optimization initiatives for both Indian and international search markets.

Key Performance Indicators (KPIs)

• Growth in organic website traffic.
• Improvement in keyword rankings.
• Increase in qualified organic leads.
• Growth in domain authority and quality backlinks.
• Website health score and technical SEO improvements.
• Increase in organic conversion rate.
• Reduction in crawl errors and indexing issues.
• Monthly SEO performance against predefined targets.

Required Skills & Competencies

• Strong expertise in Technical SEO, On-Page SEO, and Off-Page SEO.
• Proficiency in Google Search Console, Google Analytics 4 (GA4), Ahrefs, SEMrush, Screaming Frog, and other SEO tools.
• Strong understanding of keyword research, competitor analysis, and search intent.
• Experience with website performance optimization and technical audits.
• Knowledge of HTML, CSS, Shopify, or WordPress will be an added advantage.
• Strong analytical, problem-solving, and reporting skills.
• Excellent communication and cross-functional collaboration abilities.
• Ability to manage multiple projects while meeting deadlines.

Qualifications

• Bachelor's degree in Marketing, Information Technology, Business, or a related field.
• 58 years of hands-on experience in SEO and Digital Marketing.
• Prior experience in e-commerce, retail, luxury brands, or D2C businesses will be preferred.

Why Join Alankaram?

• Work with one of India's leading luxury furniture brands.
• Opportunity to build SEO strategies for both domestic and global markets.
• Collaborative and innovation-driven work environment.
• Exposure to premium branding and high-growth digital initiatives.
• Career growth with ownership of impactful digital marketing projects.