Job Description
Job Description Digital Marketing Manager
Job Title: Digital Marketing Manager
Department: Marketing
Industry: Healthcare / Eye Care
Location: Hyderabad
Experience: 25 years
Employment Type: Full-time
About the Role
We are looking for an experienced and result-oriented Digital Marketing Manager to lead our digital marketing activities and drive online visibility, lead generation, and patient enquiries for Peazon and its associated eye-care services.
The ideal candidate should have hands-on experience in Google Ads, Meta Ads, SEO, social media marketing, lead generation, analytics, and campaign optimization.
Key Responsibilities
- Develop and execute digital marketing strategies to increase brand visibility and generate quality leads.
- Plan, launch, and optimize Google Ads and Meta Ads campaigns.
- Manage paid campaigns with a focus on lead generation and conversions.
- Monitor campaign performance, CPL, conversion rates, ROI, and other key metrics.
- Develop and execute SEO strategies to improve organic search rankings and website traffic.
- Manage social media platforms including Instagram, Facebook, YouTube, and Google Business Profile.
- Coordinate with content creators/designers for social media posts, reels, videos, blogs, and other marketing materials.
Required Skills
- Google Ads / Google Ads Manager
- Meta Ads Manager
- SEO and SEM
- Social Media Marketing
- Lead Generation
- Google Analytics / GA4
- Google Search Console
- Google Business Profile
- Content Marketing
- Campaign Analytics & Reporting
- CRM/Lead Management
Preferred Experience
Candidates with experience in healthcare, hospitals, clinics, e-commerce, hospitality, real estate, or other lead-generation-focused industries will be preferred.
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