Digital Marketing Manager

Designation - Digital Marketing Manager

At Creamline Dairy Products Limited (CDPL), a Godrej Agrovet company, we are shaping the future of dairy with trusted brands, strong farmer partnerships, and a growing portfolio of nutritious products. Operating across Southern India and beyond, we serve millions of consumers through our flagship brand, Godrej Jersey. Join us to build a career that combines purpose, scale, and growth in one of India's most dynamic food categories

Location: Hyderabad

Experience: 57 years in digital media agencies and supporting clients in FMCG / consumer durable space.

Function: Marketing | Reports to: Head of Marketing

Role Purpose

Drive the marketing demand generation digital marketing funnel with Performance (Digital), Social Media (Meta, Youtube and Influencers), and Digital media planning — for CDPL's Godrej Jersey brand portfolio by building a high-impact digital presence. The role owns performance digital marketing and social media strategy to expand brand reach, engage new audiences, and generate consumer interest in a competitive dairy category.

Key Responsibilities

Performance Digital Marketing

• Plan, execute, and optimise paid digital campaigns (search, display, video, programmatic) focused on reach, awareness, and consideration metrics.
• Own campaign budgets, ROI tracking, and continuous optimisation across platforms.
• Build measurement frameworks: track funnel metrics (impressions, reach, engagement, CTR, cost per engaged user) and translate data into actionable insights.

Social Media — Influencer & Meta

• Design and manage the influencer marketing programme: identification, partnerships, content collaboration, and performance evaluation.
• Lead Meta (Facebook, Instagram) strategy — organic and paid — including content calendars, community engagement, and campaign amplification.
• Keep the brand ahead of platform trends, formats, and algorithm shifts to maximise organic and paid visibility.

Cross-Functional Collaboration

• Partner with brand, sales, and product teams to align digital campaigns with launches, seasonal pushes, and regional priorities.
• Manage digital and creative agency partners to deliver quality output on time and on budget.

Must-Have Competencies

• Proven expertise in performance digital marketing — hands-on campaign management across major ad platforms.
• Strong command of social media marketing, with demonstrated experience in influencer marketing and the Meta ecosystem.
• Data-driven mindset: comfort with analytics tools, dashboards, and funnel metrics.

Added Advantages

• Experience managing creatives — briefing, reviewing, and guiding creative development.
• Exposure to brand communications — messaging, storytelling, and campaign narratives.
• Working knowledge of media planning across digital and traditional channels.

Candidate Profile

• MBA from a reputed institute with 5–7 years of post-MBA marketing experience.
• FMCG / F&B / dairy / consumer-facing industry experience preferred.
• Strong analytical, communication, and agency-management skills.
• Entrepreneurial, hands-on, and comfortable in a fast-growing, execution-focused environment