Experience
3 - 6 yrs
Job Location
Gurugram, India
Vacancy
1
Designation
Digital Marketing Manager
Job Type
Not specified
Job Description
- Proven experience of Local & International SEO.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics i.e. UA and GA4)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints. Working knowledge of Elementor or other Page Builders is an added advantage.
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO.
- Develop optimization strategies that increase the company s search engine results rankings
- Research SEO keywords to use throughout the company s website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Efficiently communicate with other marketing professionals to align goals
- Collaborate with others within the marketing department to manage SEO strategy
- Perform ongoing keyword discovery, expansion, and optimization
- Research and analyze competitor advertising links
- Work with editorial and marketing teams to drive SEO in content creation