Experience
6 - 11 yrs
Job Location
Chennai, India
Vacancy
1
Designation
Digital Marketing Manager
Job Type
Not specified
Job Description
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.).
- Drive customer acquisition, lead generation, and revenue growth
- Develop and implement SEO strategies to improve organic traffic and rankings.
- Analyze campaign data, track KPIs (ROAS, CAC, CTR), and optimize performance
- Leverage basic AI tools for content optimization, ad copy generation, keyword research, and performance insights
- Collaborate with cross-functional teams for campaign execution
Requirements
- 6+ years of experience in digital marketing.
- Strong hands-on experience in Performance Marketing SEO.
- Basic working knowledge of AI marketing tools (e.g., ChatGPT or similar tools for content/analysis support).
- Experience in e-commerce is preferred.
- Strong analytical and strategic thinking skills.
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