Digital Marketing Manager

About Us

Ritikart is a technology-driven cultural commerce platform focused on preserving, promoting, and making Odisha-origin products accessible to customers across India.Recognized by Startup Odisha and DPIIT, Ritikart has been ranked as a top startup from Odisha and 33rd among India's top multi-category online stores by independent ranking platforms.

About the Role

Ritikart is looking for a hands-on Performance Marketing & Growth Manager to lead customer acquisition and digital growth across Google and Meta advertising platforms.

The ideal candidate should be comfortable personally managing campaigns, analysing performance data, improving customer acquisition efficiency, and working closely with the content and e-commerce teams to improve conversion and revenue growth.

This is an execution-focused role for someone who enjoys working with data, experimenting with campaigns, and taking ownership of measurable business outcomes.

Key Responsibilities

• Plan, execute, and optimise paid advertising campaigns across Google Ads and Meta Ads.
• Manage Google Search, Shopping, Performance Max, Display, and remarketing campaigns, as relevant to business objectives.
• Manage Meta prospecting, retargeting, catalogue, and conversion-focused campaigns.
• Develop campaign structures based on product categories, customer segments, geography, and purchase behaviour.
• Monitor and optimise CAC, ROAS, conversion rate, average order value, and other relevant growth metrics.
• Conduct audience, keyword, competitor, and search-intent research.
• Design and manage structured experiments across audiences, creatives, offers, landing pages, and campaign objectives.
• Work with the Social Media & Content Associate to develop advertising creatives and campaign-specific content.
• Coordinate improvements to product pages and landing pages based on campaign and conversion data.
• Ensure accurate conversion tracking, attribution, and campaign measurement.
• Analyse customer and order data to identify opportunities for remarketing, repeat purchases, and cross-selling.
• Prepare weekly performance reviews and monthly growth reports with clear recommendations and action plans.
• Coordinate with internal teams and external partners wherever required.

Required Skills

• 3-5 years of hands-on experience in performance marketing or digital growth.
• Strong practical experience with Google Ads and Meta Ads Manager.
• Experience with Google Analytics 4 and conversion tracking.
• Understanding of Google Merchant Center and e-commerce advertising.
• Strong analytical ability and comfort working with campaign and sales data.
• Good understanding of CAC, ROAS, CTR, CPC, CPM, conversion rate, AOV, and customer funnel metrics.
• Ability to independently plan, launch, monitor, and optimise campaigns.
• Strong communication and reporting skills.
• Ability to read and write Odia.
• Strong Adobe Photoshop , Canva or similar design tools.

Preferred Experience

• Experience working with an e-commerce, D2C, retail, or marketplace business.
• Familiarity with Shopify or similar e-commerce platforms.
• Experience with product-feed-based advertising and catalogue campaigns.
• Understanding of SEO, landing-page optimisation, and conversion-rate optimisation.
• Familiarity with CRM, customer segmentation, remarketing, and retention campaigns.

What Success Looks Like

The successful candidate will help build a disciplined and measurable growth engine for Ritikart by improving customer acquisition efficiency, identifying scalable campaigns, increasing conversion, and establishing a strong experimentation and analytics culture across digital marketing activities.