Key Responsibilities

Own and scale paid performance marketing across Meta (Facebook & Instagram) and Google (Search, Shopping, Display, YouTube).
Drive full-funnel growth across acquisition, conversion, and repeat for Mokobara's D2C business.
Lead creative experimentation and testing across formats, messaging, audiences, and landing pages to continuously improve performance.
Own budget planning, allocation, pacing, and efficiency across channels.

Lead campaign planning and execution across key marketplaces, aligned with business priorities and sale calendars.
Plan, execute, and optimize festive sales, mega events, and BAU bursts across marketplaces.
Work closely with marketplace POCs to track mid-event performance, identify trends, monitor competitive activity, and drive real-time optimizations.
Partner with marketplace ops and internal stakeholders to ensure smooth execution and hygiene across listings, inventory readiness, and campaign setups.

Track and monitor core performance metrics on a daily basis.
Conduct deep-dive performance analysis and root-cause diagnostics to identify growth opportunities and fix leakage.

Requirements

4-6 years of experience in performance marketing, ideally in a fast-paced D2C brand or agency environment.
Proven experience owning end-to-end performance budgets with clear accountability for outcomes.
Strong hands-on expertise across Meta, Google Ads, and marketplace advertising platforms.
Highly data-driven - comfortable diving deep into numbers, dashboards, and insights.
A natural stakeholder manager - able to work seamlessly with internal teams, external partners, and marketplace POCs.
Bias for action, ownership, and continuous improvement.