Digital Marketing Executive - Lead Generation

Job Summary

We are seeking a creative and results-driven Digital Marketing Specialist to develop, implement, and optimize online marketing campaigns that enhance brand awareness, generate leads, and drive business growth.

Key Responsibilities

• Plan and execute digital marketing campaigns across various channels.
• Generate and nurture leads through digital marketing initiatives.
• Manage and optimize social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and Twitter/X.
• Develop and implement SEO strategies to improve website rankings and organic traffic.
• Create and manage Google Ads, Meta Ads, and other paid advertising campaigns.
• Monitor website performance using Google Analytics and other reporting tools.
• Create engaging content for websites, blogs, social media, email campaigns, and marketing materials.
• Conduct market research and competitor analysis to identify growth opportunities.
• Track campaign performance and prepare regular reports with actionable insights.
• Collaborate with sales, design, and content teams to achieve marketing objectives.

Key Performance Indicators (KPIs)

• Lead generation and conversion rates.
• Website traffic growth and engagement.
• Return on Ad Spend (ROAS).
• A/B Testing
• Social media engagement and follower growth.
• SEO ranking improvements.
• Campaign performance and ROI.