Digital Marketing Executive

Role & responsibilities

• Plan and execute digital marketing campaigns to increase brand awareness and generate leads.
• Manage and optimize social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and X.
• Create engaging content, including posts, blogs, videos, banners, and promotional materials.
• Coordinate with the design and sales teams to develop marketing campaigns.
• Manage the company website and ensure content is updated regularly.
• Perform SEO (Search Engine Optimization) and SEM (Search Engine Marketing) activities to improve online visibility.
• Run and monitor paid advertising campaigns on platforms such as Google Ads and Meta Ads.
• Analyze campaign performance using tools such as Google Analytics and prepare weekly/monthly reports.
• Generate qualified leads through digital channels and coordinate with the sales team for follow-up.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Manage email marketing and WhatsApp marketing campaigns.
• Create product catalogs, brochures, and promotional creatives for online marketing.
• Monitor customer engagement and respond to inquiries received through digital platforms.
• Maintain brand consistency across all digital channels.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Preferred Candidate Profile Telecaller & Office Assistant

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 12years of experience in digital marketing (Freshers with relevant certifications may also apply).
• Knowledge of SEO, SEM, Google Ads, Meta Ads Manager, and social media marketing.
• Proficiency in Google Analytics, Canva, Adobe Photoshop, or similar design tools.
• Experience with WordPress or other website content management systems is preferred.
• Strong content writing and communication skills in English (knowledge of Hindi or Telugu is an advantage).
• Creative mindset with excellent analytical and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
• Basic knowledge of video editing software such as Premiere Pro or CapCut is an added advantage.
• Experience in manufacturing, PVC, UPVC, WPC, or building materials marketing is preferred.

Perks and benefits

Basic salary and allowance after completion of notice period