Digital Marketing Executive

We are looking for a creative and performance-driven Digital Marketing Executive with 1 - 3 years of experience to plan, execute, and optimize digital marketing campaigns. The ideal candidate should have hands-on experience in lead generation, social media marketing, paid advertising, content creation, and short-form video (Reels) creation to drive brand awareness and business growth.

Role & responsibilities

Digital Marketing

• Plan, execute, and optimize digital marketing campaigns across Google, Meta (Facebook & Instagram), and LinkedIn.
• Generate quality leads through paid and organic marketing channels.
• Monitor campaign performance and optimize for better ROI.
• Manage SEO, SEM, email marketing, and website traffic initiatives.
• Track campaign performance using tools such as Google Analytics and Meta Business Suite

Social Media Management

• Manage and grow the company's social media presence across Instagram, Facebook, LinkedIn, and YouTube.
• Create engaging content calendars and publish regular posts.
• Develop creative captions, graphics, and promotional content.
• Monitor audience engagement and respond to comments and messages.

Content & Reels Creation

• Create engaging Instagram and Facebook Reels, YouTube Shorts, and other short-form videos.
• Coordinate with the design team or use tools like Canva and CapCut to create marketing creatives.
• Stay updated with the latest social media trends and incorporate them into content strategies.
• Assist in creating blogs, email campaigns, and promotional materials.

Lead Generation

• Plan and execute lead generation campaigns.
• Optimize landing pages and lead forms to improve conversions.
• Coordinate with the sales team to ensure timely lead follow-up.
• Analyze lead quality and recommend improvements to campaigns.
• Reporting & Analysis
• Prepare weekly and monthly marketing performance reports.
• Track KPIs such as leads generated, CPL, CTR, ROI, engagement, and conversion rates.
• Conduct competitor analysis and recommend new growth opportunities.

Preferred candidate profile

• Experience with WordPress or basic website management.
• Knowledge of marketing automation or CRM tools.
• Understanding of AI tools such as ChatGPT, Canva AI, or other content generation platforms is an added advantage.

Required Skills

• 1 - 3 years of hands-on experience in Digital Marketing.
• Experience in running Meta Ads and Google Ads campaigns.
• Knowledge of lead generation strategies and campaign optimization.
• Experience in creating Reels, short-form videos, and social media content.
• Basic knowledge of SEO, SEM, and Google Analytics.
• Proficiency in Canva, CapCut, Adobe Express, or similar creative tools.
• Strong communication, creativity, and analytical skills.
• Ability to manage multiple campaigns and meet deadlines.