Experience
Up to 3 yrs
Job Location
Noida, India
Vacancy
1
Designation
Digital Marketing Executive
Job Type
Not specified
Job Description
To manage and develop the company s pay-per-click and social media advertising campaigns, ensuring that they meet performance and revenue targets in line with the overall marketing plan and budget.
Description:
- To manage the company s pay-per-click campaigns under the direction of the Marketing Manager.
- Undertake required analysis and A/b testing to identify relevant and strong keyword searches in order to optimize campaign success.
- Creating targeted campaigns including writing required copy and testing landing pages.
- Working with relevant internal and external stakeholders to create copy and other creative content.
- Provide regular reports on performance metrics and market-related insights.
- Analyse, monitor, and report on ROI for all PPC campaigns to the Marketing Manager.
- Analyse, monitor, and report on competitors' PPC campaigns including keywords being targeted.
- Manage and monitor spending to ensure it is in line with the assigned budget.
- Keep up to date with market and technology-related developments.
Eligibility:
- Candidate must have a minimum of 1+ years of core experience in Google AdWords in the Real Estate Vertical.
- Excellent knowledge of Keyword Selection, Performance, and Optimisation
- Ample knowledge of Ad Copies and Ad Creation in Google Adwords.
- Proficient in Google Display Network
- A candidate from a Real Estate background is preferred.
Perks & Benefits:
- Hike on current salary
- Bi-annual appraisals