Digital Marketing Executive

Roles & Responsibilities Digital Marketing Executive (Real Estate)

• Plan, execute, and optimize digital marketing campaigns to generate qualified real estate leads.
• Manage and optimize Google Ads campaigns (Search, Display, Performance Max, and Remarketing).
• Create, schedule, and publish property-related content across social media platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Post and manage property listings on real estate portals (e.g., 99acres, MagicBricks, Housing.com, NoBroker, etc.).
• Monitor campaign performance and optimize ads to improve lead quality and reduce cost per lead.
• Track daily marketing performance using Google Analytics, Google Ads, and Meta Business Suite.
• Coordinate with the sales team to understand project requirements and promote ongoing campaigns effectively.
• Create engaging digital content, including ad copies, banners, videos, and promotional creatives.
• Manage lead generation campaigns and ensure timely lead delivery to the sales team.
• Maintain and update the company website with project details, offers, and new launches.
• Implement basic SEO strategies to improve website visibility and organic traffic.
• Conduct competitor analysis and identify new digital marketing opportunities.
• Prepare weekly and monthly reports on campaign performance, lead generation, and return on investment (ROI).
• Manage online brand reputation and respond to customer inquiries received through digital channels.
• Stay updated on the latest digital marketing trends, tools, and real estate market developments.
• Collaborate with designers, content creators, and external agencies to execute marketing campaigns effectively.