Digital Marketing Executive

Job Summary

Location: Kolkata

Mode: Work from Office only.

CTC: upto 4 LPA.

Key Responsibilities

• Ideate and Execute campaigns for Digital Engagement to achieve the target numbers.
• Keep up-to-date with the latest advances and news in the healthcare industry.
• Campaign level reporting.
• Making graphics for WhatsApp, SMS, and Emails using various software.
• Maintaining and updating the monthly Campaign Calendar/Planner.
• A/B testing of campaigns before shooting the main campaign.
• Meeting Target set by the organization.

Requirements

Essential Skill Set

• Well versed in making content for SMS, Emailer, WhatsApp & Social media.
• Digital Marketing experience in B2B environment is preferable.
• Ability to analyze data.
• Error-free working style.
• Team Player.
• Basic Excel knowledge is a must.

Educational Qualification & Experience

• Omnichannel marketing experience is compulsory, especially for email marketing; SMS and WhatsApp marketing would be an add-on.
• Please avoid selecting candidates who have done work only on SEO or Ads settings.
• Should have 3-5 years of experience.