Experience
1 - 3 yrs
Job Location
Chennai, India
Vacancy
1
Designation
Digital Marketing Executive
Job Type
Not specified
Job Description
We are looking for a digital marketer who can build the online presence of three B2B SaaS products from the ground up. You will own content, paid ads, SEO, and product listings and be accountable for driving inbound leads by month 3.
- 1 3 years of hands-on digital marketing experience, preferably in B2B or SaaS
- Proven LinkedIn content creation for business audiences
- Hands-on experience running Google Ads and Meta Ads campaigns
- Basic SEO knowledge keyword research, on-page optimisation, meta descriptions
- Proficiency in Canva and basic video editing for product explainer content
- Create and publish LinkedIn posts for EmpVio, TestSpree, and FleetNxt minimum 3 posts/week across products
- List all 3 products on G2, Capterra, and SoftwareSuggest within month 1
- Set up and manage Google Ads campaigns for EmpVio and TestSpree from month 2
- Own SEO for all 3 product pages monthly keyword tracking and on-page updates
- Build and send cold email sequences using Zoho Campaigns
- Report on inbound lead count, cost-per-lead, and organic traffic weekly
- Prior experience writing product blogs or SaaS case studies
- Experience listing a product on G2 or Capterra and managing reviews
- Familiarity with Mailchimp, Zoho Campaigns, or similar email marketing tools
- base: 25,000 40,000/month
- variable: Fixed only no variable component
- note: Performance reviewed at 3 months against inbound lead targets