Digital Marketing Executive

Key Responsibilities

Digital Marketing Strategy

• Plan and execute digital marketing campaigns aligned with business objectives.
• Develop monthly and quarterly digital marketing calendars.
• Drive online bookings, reservations, banquet enquiries, and catering leads.
• Increase brand visibility across digital platforms.

Social Media Management

• Manage Facebook, Instagram, LinkedIn, YouTube and other social media platforms.
• Create engaging posts, reels, stories and promotional campaigns.
• Build community engagement and respond to customer queries and reviews.
• Coordinate influencer collaborations and brand partnerships.

Performance Marketing

• Manage paid campaigns on:
• Google Ads
• Meta Ads (Facebook & Instagram)
• YouTube Ads
• Monitor campaign performance and optimise ROI.
• Manage remarketing and audience targeting campaigns.

Website Management

• Update website content, menus, offers and event information.
• Coordinate with web developers for improvements.
• Ensure website SEO optimisation and user-friendly experience.
• Improve conversion rates for direct bookings.

SEO & Local Search

• Improve organic search rankings.
• Optimise Google Business Profiles for all hotel and restaurant locations.
• Manage local SEO strategies.
• Monitor keyword rankings and website traffic.

Content Creation

• Create marketing content including:
• Social media creatives
• Blogs
• Email campaigns
• Promotional videos
• Restaurant offers
• Festival campaigns
• Coordinate with photographers, designers and videographers.

Online Reputation Management

• Monitor customer reviews on:
• Google
• Zomato
• Swiggy
• TripAdvisor
• Booking platforms
• Respond professionally to customer feedback.
• Maintain high online ratings and customer satisfaction.

Email & WhatsApp Marketing

• Design and execute email marketing campaigns.
• Create promotional WhatsApp campaigns.
• Maintain customer databases.
• Track campaign performance.

Analytics & Reporting

• Monitor website traffic using Google Analytics.
• Track KPIs such as:
• Website visits
• Reservations
• Lead generation
• Cost per acquisition
• Return on Ad Spend (ROAS)
• Social media engagement
• Prepare monthly marketing performance reports