Job Description
Digital Marketing Manager
Officia Plastocraft Ahmedabad, Gujarat (On-site, Full-time)
About the Role
We manufacture and export office, cafeteria, and canteen furniture, with a growing presence in India and overseas markets. We're looking for a Digital Marketing Manager to own our online presence end-to-end — brand content, paid campaigns, and e-commerce growth.
Key Responsibilities
Own the content calendar and daily posting across Instagram and LinkedIn
Produce product and lifestyle content — photo shoots, short-form video, reels, and AI-assisted visuals (room scenes, background edits, 3D renders)
Plan, launch, and optimise Meta ad campaigns; manage budgets and report on ROAS
Run WhatsApp broadcast campaigns to dealers and B2B buyers via the Business API
Manage product listings, keywords, and ad campaigns on Amazon and our Shopify store
Handle website SEO, product page copy, and catalogue/brochure content
Support export marketing with content for overseas markets (UAE, Oman, Saudi Arabia, Mauritius, South Africa)
Track leads generated from digital channels and coordinate handover to the sales team
Report monthly on reach, engagement, leads, and conversions
Requirements
3–5 years in digital marketing, preferably with a manufacturing, furniture, home dcor, or B2B brand
Hands-on with Meta Business Suite, Google Analytics, and at least one marketplace (Amazon Seller Central preferred)
Working knowledge of video and photo editing tools (CapCut, Canva, Descript, or similar)
Comfortable using AI tools for content creation and speed
Strong written English; Hindi and Gujarati an advantage
Able to work independently and manage a shoot from concept to final post
No Referrers Available
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