Digital Growth Manager

Key Responsibilities

• Strategy: Define and execute a growth roadmap for top Sadhguru Indian-language channels across YouTube, Instagram, Facebook, WhatsApp, and emerging regional-language-centric platforms.

• Content Ownership: Own the content calendar (Long-form, Shorts/Reels, Stories) specifically tailored for native-language-speaking demographics.

• Packaging: Guide scripting, titling, and thumbnail design to maximize CTR, retention, and shares.

• Campaigns: Plan digital campaigns for events and initiatives; explore collaborations with aligned regional creators/influencers.

• Analytics: Use YouTube Studio and Meta analytics to perform A/B testing and continuously improve performance metrics.

• Leadership: Lead a team of different language page platform managers, fostering a culture of accountability and experimentation.

", "skill": "Ideal Profile Minimum 3 years of experience in social media/digital marketing, specifically targeting different Indian language-speaking audiences. Proven track record of scaling YouTube channels or social media handles. Deep understanding of Indian cultural nuances, audience preferences, and trends. Proficiency in YouTube Studio, Meta tools, and data-driven decision-making ", "id": 17680