Digital Business Analyst

Role Overview

We are looking for a highly analytical and strategic thinker to join our team as a Senior Analyst Digital Product & Marketing Analytics. This role will own analytics for complex digital products, customer journeys, and marketing initiatives, driving high-impact insights that shape product strategy, optimize customer experience, and enable long-term business growth. The ideal candidate brings strong problem-solving rigor, attention to detail, and the ability to translate complex data and AI-driven insights into compelling narratives that influence senior stakeholders.

What your main responsibilities are:

Strategic Analytics & Insight Generation:

• Lead measurement strategy across product and marketing initiatives, defining KPIs aligned to business objectives. Ensure high standards of data quality, governance, and analytical rigor
• Identify long-term trends in user behavior, funnel performance, and business outcomes
• Develop scalable dashboards and reporting solutions to enable self-serve analytics
• Apply structured problem-solving and root cause analysis to uncover key drivers of performance

Data Science & Decision Support:

• Build predictive models, opportunity sizing frameworks, and growth models to support strategic planning and operational decision-making
• Conduct scenario analysis and simulations to inform investment decisions and roadmap prioritization
• Design and evaluate experiments (A/B testing, cohort analysis) to drive product and marketing optimization
• Translate data into actionable recommendations that influence product strategy and marketing effectiveness
• Leverage AI/ML models and outputs to optimize marketing investments, customer targeting, and product experiences

Stakeholder Influence & Storytelling

• Partner closely with Product, Marketing, Engineering, and Business teams to align on goals and priorities
• Bring structure to ambiguity and elevate the organizations ability to reason with data
• Communicate insights through high-impact presentations and executive-ready storytelling
• Influence decision-making by connecting data and AI insights with business context and strategic objectives

What we are looking for:

Required Qualifications:

• 6-8+ years of experience in digital analytics, product analytics, marketing analytics, or related roles
• Strong understanding of digital KPIs (conversion, engagement, retention, CSAT, revenue metrics)
• Identify long-term trends in user behavior, funnel performance, and business outcomes
• Design and evaluate experiments (A/B testing, cohort analysis) to drive product and marketing optimization
• Proficiency in data tools (SQL, Python), Digital analytics tools (adobe analytics, Target, Launch) and visualization platforms (Tableau, Power BI, Looker)