Demand Generation / Lead Generation Executive

Role Overview

We are looking for a results-driven Demand Generation / Lead Generation Executive to support our sales pipeline by identifying and qualifying potential leads. The ideal candidate should have experience in outbound lead generation, email campaigns, and CRM tools for efficient lead management.

Key Responsibilities

1. Research and identify potential leads through LinkedIn, email, events, and industry databases.
2. Develop and execute cold outreach campaigns via email, calls, and LinkedIn.
3. Qualify inbound and outbound leads based on predefined criteria.
4. Schedule discovery calls and product demos for the sales team.
5. Maintain and update lead records in HubSpot CRM.
6. Collaborate with the marketing team to align messaging and target audiences.
7. Monitor campaign performance and share insights to improve lead conversion.
8. Support Account-Based Marketing (ABM) initiatives and event follow-ups.

Requirements

1. 1–3 years of experience in Lead Generation, Demand Generation, or Inside Sales within the IT industry.
2. Strong communication and interpersonal skills.
3. Hands-on experience with CRM tools (preferably HubSpot).
4. Experience with LinkedIn Sales Navigator, ZoomInfo, or Apollo.io is an added advantage.
5. Self-motivated with the ability to achieve lead generation targets.
6. Basic understanding of cloud hosting or IT infrastructure is preferred.