Data Analyst

Data Analyst Marketing & Growth

Location: Bengaluru Company: Wonderla Holidays Limited About Wonderla At Wonderla, we dont just run amusement parks; we create joy at scale. With 5 world-class amusement parks and 2 premium resorts, Wonderla is Indias favorite destination for thrill, fun, and family bonding. Our rides, water attractions, immersive events, and stays bring joy to over 3 million guests annually. Today, Wonderla sits at the intersection of entertainment, hospitality, tourism and digital commerce, and continues to expand rapidly. As the business scales, data is becoming central to how we drive guest acquisition, demand forecasting, pricing, digital conversions and repeat visitation. We are looking for a Data Analyst for the Marketing & Growth team who can turn complex datasets into insights that influence real business decisions. Role Overview This role will work directly with the Marketing & Growth leadership to analyze consumer behaviour, campaign performance, pricing strategies and digital journeys. The ideal candidate combines strong analytical capability with business curiosity, and enjoys solving real consumer growth problems. What Youll Work On Consumer & Guest Insights: Understand who visits Wonderla and why through behavioral and transactional data Identify segments, repeat behaviour, seasonality and demand drivers Generate insights to improve guest acquisition and retention Marketing Performance & Attribution: Evaluate performance across digital, influencer, partnership and offline channels Track CAC, ROAS, conversion rates and attribution trends Identify opportunities to optimize channel mix and spend Digital Funnel Optimization: Analyze the ticket booking journey across web and app Identify drop-offs and conversion barriers Work with product/digital teams to improve booking conversion Revenue & Pricing Analytics: Analyze weekday vs weekend demand, seasonal spikes and ticket mix Support promotional strategy and pricing experiments Provide insights into upsell opportunities like fast-track tickets, F&B and experiences Experimentation & Growth: Support A/B testing for campaigns, offers and digital journeys Analyze results of growth experiments and recommend next actions Dashboarding & Data Storytelling: Build dashboards that help leadership track key growth metrics Translate data into clear insights and actionable recommendations What We’re Looking For Experience: 2–4 years in analytics roles at consumer-facing companies Experience in consumer tech, e-commerce, travel, media or hospitality preferred Technical Skills: Strong SQL and Excel Experience with Python or R preferred Experience with Power BI / Tableau / Looker Studio Familiarity with Google Analytics / marketing analytics platforms Analytical Skills: Strong problem-solving and structured thinking Ability to connect data insights with business decisions Experience working with marketing or consumer behaviour datasets Personal Traits: Curious about consumer behaviour and growth Comfortable working in a fast-moving cross-functional team Strong communication and storytelling skills Why This Role Is Interesting Work on large-scale consumer data across millions of guests Influence decisions across marketing, pricing and guest experience Opportunity to build analytics capabilities in a high-growth entertainment business Role & responsibilities

Preferred candidate profile

Who have D2C Brand experience Have Understanding of business metrics like cost per acquisition, ROAS- preferably candidate working with marketing, sales or business teams Who have Profiles and active in Data science community like Kaggle, Analytics Vidhya, Case studies in Towards data science, Writeups in linkedin, Personal blogs or content, A short document detailing the high-impact analysis they've completed that affected the business would be helpful for shortlisting.