Customer journey analytics

Role & responsibilities

Experience: 6 to 8 years of relevant experience in digital analytics, customer journey analytics, marketing technology, or product analytics, with strong analytical thinking and problem-solving skills.

• AEP / Martech Proficiency: Hands-on experience with Adobe Experience Platform (AEP) and related capabilities (e.g., datasets/events, identity concepts, audiences/segments, activation integrations). Experience partnering with engineering/architecture teams to deliver enhancements.
• Journey & Measurement Expertise: Strong understanding of journey frameworks, funnel analysis, co-horts, experimentation/test design, and attribution/measurement considerations across channels.
• Data & Analytics: Comfortable working with large datasets; experience with SQL and analytics/reporting approaches; ability to define tracking requirements and interpret outcomes into actions.
• Communication & Executive Presence: Ability to present complex information clearly and concisely, influence prioritization decisions, and facilitate alignment across a matrixed stakeholder set.
• Certification in Adobe Experience Cloud stack: Certification in CJA, AEP-RT CDP, Journey Optimizer preferred
• Project & Stakeholder Management: Proven ability to manage projects within a highly matrixed organization and deliver outcomes through cross-team collaboration (Agile preferred).
• GenAI (nice to have): Awareness of Generative AI tools and potential applications in analytics, segmentation, and optimization workflows.