Creative Writer

Job Summary

Job Description for Creative Writer

Job Title: Creative Writer
Location: Gurugram
Employment Type: Full-Time (In-house)

Role Overview

We are seeking a Creative Writer who can develop persuasive and emotionally engaging ad copies, ad scripts, social media content, and brand campaigns that elevate Artarium s presence across digital and traditional platforms. The ideal candidate should have a strong grasp of brand storytelling, consumer psychology, and marketing-driven creativity.

Key Responsibilities

• Write attention-grabbing ad copies and scripts for digital and traditional advertising (Google Ads, Meta Ads, YouTube, TVCs, etc.).
• Develop compelling story-driven scripts for brand videos, commercials, and promotional campaigns.
• Collaborate with the marketing and design teams to create campaign concepts and narratives that align with our brand s tone and messaging.
• Ensure SEO-friendly copywriting for digital ad content while maintaining creative integrity.
• Craft engaging taglines, slogans, and brand messaging that enhance Artarium s positioning.
• Conduct research to understand consumer behavior, market trends, and competitive branding for impactful messaging.
• Adapt writing style to suit different platforms, including social media, website content, and email campaigns.
• Work closely with videographers, designers, and creative teams to bring ideas to life visually and narratively.

Requirements

• 2+ years of experience in creative copywriting, advertising, or content writing.
• Proven experience in writing ad copies and scripts for commercials, digital campaigns, or social media ads.
• Strong understanding of consumer psychology, persuasive writing techniques, and branding.
• Ability to conceptualize and present engaging brand stories through words.
• Excellent command over English and Hindi (or any additional regional language is a plus).
• A portfolio of previous ad copies, scripts, or creative campaigns is required.
• Bonus: Experience in home decor, lifestyle, or artistic brands will be an advantage.

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