Creative Lead

The Creative Lead will drive the digital creative output for a high impact political communication campaign in Karur. This role focuses on developing explainers, meme content, narrative based creatives, and platform ready assets that support daily campaign communication. The Creative Lead will work closely with content, strategy, and field intelligence teams to ensure that every creative aligns with campaign priorities. Immediate joining is required. Responsibilities:

• Creative Direction and Digital Content Strategy
  1. Develop digital first creatives for social media including explainers, memes, reels, posters, and carousels.
  2. Translate campaign briefs, issue based insights, and narrative directions into simple, powerful visual content.
  3. Support narrative framing by understanding local issues, voter sentiment, and competitor communication.
  
• Content Driven Creative Execution: &
  1. Produce rapid turnaround creatives for daily communication needs, field up , and trending topics.
  2. Adapt creative assets for platform specific formats including Instagram, Facebook, WhatsApp, YouTube, and X.
  
• Narrative & Message Support:
  1. Identify emerging narratives, on ground issues, and sentiment shifts using data and feedback loops.
  2. Work closely with content and creative teams to refine messaging and communication themes.
  3. Track competitor communication and shape counter narratives.
  
• Social Media Planning Support:
  1. Contribute to the weekly and monthly creative plan based on campaign goals and events.
  2. Create content buckets, identify digital opportunities, and support the social media team with timely creatives.
  
• Team and Workflow Management:
  Coordinate with designers, editors, and motion graphic artists to deliver high quality output.
• Quality Control and Innovation:
  1. Review and approve key creative pieces before publishing.
  2. Introduce new creative formats based on audience behaviour, digital trends, and emerging political moments.
  

Preferred Qualification:

• Experience in digital design, political communication, branding, content production, or meme based storytelling.
• Strong proficiency in design and editing tools such as Photoshop, Illustrator, Premiere Pro, or equivalent.
• Strong command of Tamil with working knowledge of English.

Minimum Qualification:

• Bachelor degree in any field design or media related fields preferred but not mandatory.
• 3 to 5 years of experience in creative, digital, or campaign content roles.