Creative Director

Job Summary

We are seeking a Creative Director to lead and innovate creative strategies across performance marketing. This role requires strong leadership in creative direction, team management, and project oversight, coupled with an analytical approach to campaign performance.

• Key Technologies:Adobe Photoshop, Illustrator, InDesign, video editing software.
• Core Skills:Leadership, organisational, project management, interpersonal, and communication abilities.
• Educational Background:Bachelor's degree in advertising, fine art, design, or related field (Master's degree preferred).
• Domain Knowledge: Understanding of Indian devotion, spirituality, culture, and festivals is highly desirable.

About the Role

We're seeking a Creative Director to lead and innovate creative strategies across performance marketing. You'll experiment, refine, and scale creative approaches that drive user engagement and deliver business impact, ensuring a cohesive narrative across all platforms.

Key Responsibilities

Creative Leadership

• Conceive and implement innovative concepts, guidelines, and strategies for performance marketing for multiple verticals.
• Drive the creative direction across various touchpoints, ensuring consistency with Sri Mandir's brand identity and devotional and spiritual ethos.

Team Management

• Lead, inspire, and manage a team of designers, copywriters, and content creators to deliver impactful work.
• Facilitate brainstorming sessions to foster fresh and relevant ideas aligned with our audience and brand goals.
• Mentor and guide team members, nurturing their professional growth and skill development.

Project Oversight

• Oversee the end-to-end execution of calendar, from ideation to completion, ensuring high-quality output.
• Review, refine, and approve creative materials such as advertisements, videos, social media posts, and app assets.
• Collaborate with brand teams, category teams and product teams to align creative strategies with business objectives.

Performance Analysis

• Monitor the effectiveness of campaigns and initiatives through metrics.
• Provide actionable insights and propose improvements for future projects.

Requirements

• Proven experience in a similar role within the brand or digital space.
• Knows the basic tools like Adobe Photoshop, Illustrator, InDesign, and video editing software.
• Good understanding of Indian devotion, spirituality, culture, and festivals is highly desirable.
• Excellent leadership, organisational, and project management skills.
• Outstanding interpersonal and communication abilities to collaborate across teams.
• Bachelor's degree in advertising, fine art, design, or a related field (Master's degree preferred).